Morning Dumpling is a fast and healthy breakfast-themed restaurant concept. Breakfast is our source of energy to start the day. The idea is to introduce all Americans to traditional Chinese and Chinese American breakfast foods. The logo is a dumpling rising from the clouds like a sun. Created many friendly and adorable characters for the menu and website to help make customers full of energy and joy in the morning.

Chinese-style breakfast differs widely from region to region all over China. People usually eat steamed buns, dumplings, deep-fried dough sticks, and rice noodles and drink soybean milk for breakfast. These dishes are readily found in the snack streets every morning in China.

Morning Dumpling

Art Direction: Erica Keith

Categories: Concept, Restaurant Identity, Packaging, Environmental Design

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Ettore Sottsass

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