The Minimum Museum is a fictional museum that showcases minimalist design. The featured exhibition focuses on Naoto Fukasawa (more below) and is called SKYLINE. Branding design for an exhibition identity showcasing Naoto’s work in product design for city dwellers and small spaces.

Naoto Fukasawa (深澤 直人) is a Japanese industrial designer, author, and educator. He was born in 1956. Fukasawa’s wide-ranging sphere of products ranges from precision instruments to home appliances and furniture, with every object embodying the philosophy ‘without thought’— the idea that the unconscious actions of people should influence design.